"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing played in this illustrated nonfiction book!" -- Back cover.

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling...