Catalog Search Results
Author
Description
From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
Author
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product...
Author
Pub. Date
2011
Description
Love your work, work for what you love, and change the world—all at the same time.
What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement.
Author
Pub. Date
2023
Description
"What if you woke up one morning and found you'd acquired another self--a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience--she was confronted with a doppelganger whose views she found abhorrent...
Author
Pub. Date
2005
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Pub. Date
[2009]
Description
The book that will change the way you look at food. Most of us know what it feels like to fall under the spell of food--when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating--even when we know better. When we want so badly to say "no," why do we continue to reach for food?
Author
Series
Pub. Date
2014, p2013
Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new...
Author
Description
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service Training 101 presents proven techniques for creating unforgettable customer experiences. The book...
Author
Pub. Date
2022.
Description
When Jenna Kutcher was 23, she left her corporate job, bought a camera on Craigslist for $300, and started her own business as a wedding photographer. From that single investment in herself, she built a successful company, a thriving podcast, and a beautiful brand. But her driving force has never been about working harder/smarter/faster/better. What Jenna Kutcher embraces is the simple notion that we, women especially, crave lives of fulfillment....
Author
Description
"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were." The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice...
Author
Series
Pub. Date
[2013], p2013
Description
Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.
When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something...
14) Zero history
Author
Series
Description
Hollis Henry worked for the global marketing magnate Hubertus Bigend once before. She never meant to repeat the experience. But she's broke, and Bigend never feels it's beneath him to use whatever power comes his way - in this case, the power of money to bring Hollis onto his team again. Not that she knows what the "team" is up to, not at first. Milgrim is even more thoroughly owned by Bigend. He's worth owning for his useful gift of seeming to disappear...
16) A lot like adios
Author
Series
Primas of power volume 2
Pub. Date
[2021]
Description
The national bestselling author of You Had Me at Hola returns with a seductive second-chance romance about a commitment-phobic Latina and her childhood best friend who has finally returned home.
Hi Mich. It's Gabe.
After burning out in her corporate marketing career, Michelle Amato has built a thriving freelance business as a graphic designer. So what if her love life is nonexistent? She's perfectly fine being the black sheep of her marriage-obsessed...
Author
Series
Pub. Date
[2013], p2013
Description
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Newman offers a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results.".