Talk triggers : the complete guide to creating customers with word of mouth
(Book)
Author
Contributors
Lemin, Daniel, author.
Published
New York, New York : Portfolio/Penguin, [2018].
Physical Desc
xii, 258 pages : illustrations ; 24 cm
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Lamar Public Library (C426) - NONFICTION | 658.13 BAER JAY | On Shelf |
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Subjects
LC Subjects
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More Details
Published
New York, New York : Portfolio/Penguin, [2018].
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says 'let me tell you about this perfectly adequate experience I had last night.' The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Baer, J., & Lemin, D. (2018). Talk triggers: the complete guide to creating customers with word of mouth . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Baer, Jay, 1969- and Daniel, Lemin. 2018. Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Baer, Jay, 1969- and Daniel, Lemin. Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth Portfolio/Penguin, 2018.
MLA Citation, 9th Edition (style guide)Baer, Jay, and Daniel Lemin. Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth Portfolio/Penguin, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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