How business works : a graphic guide to business success
(Book)

Part 1. How companies work -- 1. Business ownership -- Sole proprietorships and partnerships -- Corporations -- Private and public companies -- Multinationals -- Franchises -- Not-for-profit -- 2. Start-ups -- Start-ups from concept to launch -- Types of start-up -- Business plans -- Raising money -- Business accelerators and incubators -- 3. Buying and selling business -- Mergers and acquisitions -- Divestitures -- Vertical vs. horizontal integration -- Management buy-ins and buy-outs -- 4. Who's who -- Board of directors -- Company hierarchy -- Stakeholders -- Business cultures -- 5. Corporate structure -- Functional structure -- Divisional structure -- Matrix structure -- Network structure -- Team-based structure -- 6. Human resources -- The human resources cycle -- Recruitment and selection -- Evaluating staff -- Motivation and rewards -- Leadership strategy and styles -- Leadership for team building -- Employee relations and communications -- Project management -- Negotiating strategy --

Part 2. How finance works -- 7. Financial reporting -- The accounting cycle -- Financial statements -- 8. Financial accounting -- International accounting standards -- Profit-and-loss statement -- Balance sheet -- Cash-flow statement -- Environmental accounting -- Depreciation -- Amortization and depletion -- 9. Management accounting -- Cash flow -- Budgets -- Assets and inventory -- Costs -- Product costing and pricing -- 10. Measuring performance -- Key performance indicators (KPIs) -- Financial ratios -- Forecasting -- Tracking fraud -- 11. Raising financing -- Internal financing -- External financing -- Going public -- Shares and dividends -- The capital market -- Gearing ratio and financial risk --

Part 3. How sales and marketing works -- 12. Marketing mix -- Product -- Product positioning -- Product life cycle -- Price -- Place -- Promotion -- Market research -- Market segmentation -- 13. Marketing approaches -- Niche vs. mass marketing -- Traditional marketing -- Digital marketing -- Engagement marketing -- Sensory marketing -- Relationship marketing -- 14. Outbound marketing -- Traditional offline advertising -- Online advertising -- Direct mail -- Telemarketing -- 15. Inbound marketing -- Outbound vs. inbound marketing -- Blogging -- Social media marketing -- Search engine optimization (SEO) -- 16. Business development -- Branding and rebranding -- Lead generation -- Lead conversion -- Customer retention -- Return on marketing investment (ROMI) -- Intellectual capital -- 17. Information management -- Business intelligence -- Business analytics -- Marketing and IT -- Collecting consumer data -- Data warehousing -- Customer profiling -- Big data -- Customer relationship management (CRM) -- Compliance --

Part 4. How operations and production work

18. Manufacturing and production

Job production

Batch production

Flow production

Mass customization

Continuous production

Hybrid processes

19. Management

Economies and diseconomies of scale

Lean production

Just-in-time

Total quality management

Time-based management

Agile production

Kaizen

20. Product

New product development

Innovation and invention

Design

Quality management

Product-process matrix

21. Control

Managing capacity

Inventory

Quality control

Six Sigma

22. Supply chain

Value chain

Outsourcing

Offshoring

Reverse supply chain

Benchmarking

Corporate social responsibility.